This capsule was a creation of promoting positive self-reflection, Peace from within, and the ability to change your reality by changing your mindset. I was in charge of bringing this capsule to life in a way that portrayed the messaging. How I did that was by shooting the apparel with form, which gave dimension to the clothes. Then I created backgrounds that amplified the visual composition. Social post, animations, website banners, and release email. Animated by Justin Gray.
